cv

Info

Name Isaac (Fengwei) Liu
Label M. Cog. Sc. student, Data Science spec.
Email 1 isaacfwl@icloud.com
Email 2 fengweiliu@cmail.carleton.ca
Url https://isaac-fengwei-liu.github.io/
Summary I research human and artificial minds.

Education

  • 2025.09 - 2027.06

    Ottawa, ON, Canada

    Master of Cognitive Science, spec. in Data Science
    Carleton University
    Neuroscience, Cognitive Modelling, Vector Symbolic Architecture
  • 2023.07 - 2023.07

    Hong Kong

    Summer Program
    University of Hong Kong
    AI + Metaverse Value Creation
  • 2022.09 - 2023.06

    Kazan, Russia

    Exchange Program
    Kazan Federal University
    Philology
  • 2020.09 - 2024.06

    Shanghai, PRC

    B.A. in Russian
    Shanghai International Studies University
    NLP, Linguistics, Qualitative Research

Publications

Projects

  • 2024.04 - 2025.08
    Inferring Latent Media Biases with Semi-supervised Clustering
    Research Assistant under Dr. Noboru Matsuda & Dr. Yuanyuan Liu
    • Created an annotated dataset and innovated a Deep-Learning-based approach to address the long-standing challenge of social bias auto-categorization.
    • Developed discriminative phrase extraction algorithms using spaCy and T-tests, forming novel sentence embeddings inspired by TF-IDF.
    • Implemented Feature Learning with neural classifiers using PyTorch and SBERT, expected to contribute to downstream semi-supervised clustering.
    • Coordinated 3 coders in 20 rounds of iterative coding and processed agreement statistics, establishing a detailed coding manual and 1,500 high-quality annotated documents.
    • Conducted data collection & cleansing by modifying Python web scrapers to tackle anti-scraping measures, building a corpus of over 10,000 high-quality documents.
  • 2023.11 - 2024.04
    Diachronic Shifts in Dependency Distance: Evidence from Russian Corpora
    Undergraduate Thesis
    • Implemented preprocessing and syntactic parsing on a 250-million-token diachronic corpus with spaCy.
    • Developed a Python algorithm that computed the Mean Dependency Distance of all sentences. Conducted ANOVA and Tukey HSD analysis in R.
    • Interpreted complex empirical findings after comprehensive literature review of working theories.
  • 2022.06 - 2024.04
    Multilingualism and Identity: Ethnography of Diasporic Ukrainians in Shanghai
    Research Assistant under Dr. Yuanyuan Liu
    • Recruited 6 participants by surveying social media profiles and conducted 6-month netnographic observations.
    • Led or assisted in 5 semi-structured interviews. Designed guided narrative frame writings.
    • Created a coding manual and conducted thematic analysis to achieve an in-depth understanding of field data.
    • Conducted thorough and critical theory review, and took a substantial part in drafting and revising the manuscript.
  • 2023.07 - 2023.09
    How Topicality Affects Pronoun Interpretation
    Research Assistant under Dr. Heeju Huang
    • Coded two sentence-continuation experiments which manipulated the topicality of Mandarin sentences via comparison of canonical and left-dislocated structures.
    • Distributed experimental surveys to native Mandarin speakers and negotiated monetary incentives.

Employment & outreach

  • 2025.11 - Present

    Ottawa, ON

    Bar Staff
    Mike's Place Pub, Carleton Graduate Student Association
    Served drink and food orders to the graduate student community, delivering satisfactory customer service.
  • 2025.03 - Present

    Shanghai, China

    Data Analyst Intern
    Dashmote
    Synthesized data-driven market trends and supported data quality and delivery.
    • Synthesized data-driven market trends using SQL in AWS Athena to identify market gaps and business opportunities, creating spreadsheets or slides to recommend growth strategies.
    • Proposed an innovative 4-step Quality Assurance framework in Python to analyze 450+ large-scale food delivery datasets, ensuring 100% on-time monthly deliveries of high-quality, accurate data.
    • Investigated 121 data discrepancies using pySpark, documented causes and developed solutions in collaboration with data engineers, addressing issues 30% more effectively.
    • Updated CASS and product databases in PostgreSQL to deploy new features under tight deadlines.
  • 2024.08 - 2025.03

    Shanghai, China

    Social Intelligence Analytics Intern
    Ipsos
    Developed ML models for automatic analysis of social media data.
    • Developed Machine Learning models, such as Multilabel SVM Classification and BERTopic, for automatic analysis of large social media data, streamlining social listening workflows by 50%.
    • Conducted in-depth market research, incl. pain point deep-dive, competitor analysis, and topic analysis. Created reports in PowerPoint and Excel to convey actionable insights.
    • Designed an advanced Share of Voice tracking system in Excel to monitor competitor market presence. Conducted tracking for 12 months while testing and optimizing the system. Trained staff on its usage.
  • 2024.04 - 2024.06

    Shanghai, China

    Data Processing Intern
    Shanghai AI Lab
    Investigated 300+ data sources in a cross-functional team to collect 30 Tb multilingual, multimodal data.
    • Assessed the quality of 1,000 Russian data samples, documenting issues to reduce 30% standardization errors.
  • 2022.07 - 2022.12

    Shanghai, China

    Marketing Intern
    BeKind, Mars Wrigley
    Tracked key metrics and supported campaign optimization.
    • Tracked key metrics, incl. conversion rate and ROI to make business recommendations for campaign optimization.
    • Reviewed Social Media Marketing strategies and selection of KOLs, cooperating with e-commerce agencies to increase click-through rates by 15%.

Volunteer

  • 2025.09 - 2026.04

    Ottawa, ON

    Hackathon Organizer
    Cog. Sci. Graduate Student Association
    Built and coordinated the judging team and adjudication criteria for MindHack, Carleton's first HCI hackathon.
  • 2025.09 - 2026.04

    Ottawa, ON

    Committee Member
    Cognitive Science Colloquium Committee, Carleton Cog. Sci. Dept.
    Organized and moderated an alumni panel with an audience of 42 people to discuss Cog Sci career development.

Awards

  • 2025.09.01
    Ontario Graduate Scholarship
    Carleton University
    CAD 10,000 | 2025 – 2026
  • 2022.09.01
    Sino-Russian Government Exchange Scholarship
    China Scholarship Council
    USD 12,000 | 2022 – 2023
  • 2021.01.01
    First-class SISU Excellence Scholarship
    Shanghai International Studies University
    CNY 1,200 | 2021 – 2022 Spring & Fall

Certificates

Conducting Usability Testing
Interaction Design Foundation (IxDF) 2025-03-16
User Research – Methods and Best Practices
Interaction Design Foundation (IxDF) 2025-02-12

Skills

Programming Languages
Python
SQL
R
LaTeX
Technical Skills
Pandas
scikit-learn
PyTorch
spaCy
Nengo
VSA
Spark
AWS
Databricks
MS Office
Quantitative Analysis
Machine Learning / Deep Learning
NLP
LLM
Classification
Clustering
Regression
Statistics
Qualitative Analysis
Interviewing
Usability Testing
Thematic Analysis
Ethnography
Survey Design
Heuristic Assessment

Languages

Mandarin & Shanghainese
Native
English
Fluent
Russian
Advanced
French
Beginner

References

References
Available upon request.